Leadership Team

Jeff More | President and CEO

As President & Chief Executive Officer of MineSense, Jeff More is responsible for the overall strategies and leadership necessary to achieve our vision and mission. His primary mandate is to rapidly expand our revolutionary technology across key markets, helping customers improve their bottom line while reducing environmental impacts.

Jeff is a seasoned CEO and innovator recognized for his ability to drive results, deliver customer value, and accelerate international growth. His commitment to sustainability and solving challenging problems has been demonstrated throughout his career leading established corporations and scaling startups. Utilizing decades of business development, marketing strategy, change management, and M&A expertise, Jeff has routinely pioneered new product offerings, expanded market penetration, and achieved operational excellence with diverse, highly-engaged teams. His extensive background in global markets includes mining, environmental services, recycling, telecommunications, robotics, and engineered materials. Jeff holds an MBA and B.Eng in Chemical Engineering from McMaster University.

John Hart | Chief Financial Officer

John Hart is our Chief Financial Officer, driving the financial strategies, disciplines, and processes that will ensure profitable growth, reduced risk, and optimized spending as MineSense continues to rapidly expand internationally. 

For over two decades, John has provided financial leadership and expertise to both startups and world-renowned organizations including NES Financial, Varian, Apple, and Dell. John has proven success managing everything from fundraising to scaling strategies, risk management to FP&A, deal and opportunity analysis. He is adept at GTM and expanded pricing strategies for profit maximization, while building financial protocols, systems, and reports that support planning and growth needs. He is also known for outstanding finance transformation, including staff incentive opportunities and optimization for greatest ROI. 

Frank Hoogendoorn | Chief Data Officer

Frank Hoogendoorn is our Chief Data Officer responsible for the digital strategies and data capabilities of MineSense. 

For over twenty years, Frank has worked as an IT strategist with a passion for data-driven solutions. He has led development of an impressive portfolio of data-centered product offerings as both an in-house leader and independent consultant. This includes acting as a technology specialist for large energy carriers, co-founder of Cognera, one of the largest Business Processing Outsourcing Solutions in Canada (acquired by Harris), and strategic consultant supporting a range of clients and industries. With a personal commitment to sustainability, Frank has spent years working with the MineSense team to strengthen our digital capabilities, technology, and cloud-based data ecosystem. Frank holds a Business Management Degree with a double major in Finance and Management Information Systems.

Tricia Hollyer | Chief People Officer

As our Chief People Officer, Tricia Hollyer is strengthening all aspects of our culture, team engagement, talent support, and people systems at MineSense. 

Tricia has spent 30 years as a people-focused executive working with global, high-growth companies as in-house leadership and independent consultant. Her career spans building and strengthen startup teams to leading people strategies for large established organizations in tech, manufacturing and engineering to public sector. Tricia has a proven history creating highly effective recruitment, training, engagement, rewards, and benefits programs with clear ROI, often within corporate transformation goals. Tricia has a Master's Degree in Leadership and Organization Development, is a certified coach with International Coach Federation, Chartered Professional in HR, and lecturer for British Columbia Institute of Technology, Simon Fraser University, and University of British Columbia School of Medicine.


Rodrigo Andai | Chief Commercial Officer

Rodrigo Andai is our Chief Commercial Officer, focused on rapidly scaling MineSense global markets and actively expanding new and emerging business opportunities.  

Rodrigo has over three decades of experience in mining technology, sales, and commercial strategy working with both scaling startups and industry leading companies. This spans founding his own software company, acting as a strategic consultant, and in-house business transformation and commercialization leader in mid-sized to Fortune 500 companies, including Boston Dynamics, Honeywell, ABB, and Mincom.  Rodrigo offers deep understanding of the mining sector, advanced expertise in business development strategies and programs, coupled with a life-long career bringing value to customers via transformative technology.

Monica Feregrino | Executive VP Operations

Monica Feregrino is our Executive Vice President of Operations responsible for the day-to-day operations of our manufacturing, quality, and supply-chain teams and processes. 

Monica has 25 years of experience as an operational professional with a history of managing complex business initiatives. She has lived and worked in Mexico, the U.S., and Canada, bringing a strong understanding of global business practices that spans operational excellence, manufacturing, capacity, capital planning, team management, quality, supply-chain selection, vendor partnership, and resource rationalization. She has been recognized as one of the Top 100 Influential Women in Canadian Supply Chain by the Supply Chain Canada Association, a 2020 Top Immigrant in Supply Chain, and holds a Masters in in Manufacturing Engineering.

Kaushik Choudhary | Interim VP Engineering

As our Interim Vice President of Engineering, Kaushik Choudhary oversees product development and ongoing enhancements to the MineSense software and hardware offerings.

With almost two decades of strategic software development and engineering expertise, Kaushik has been responsible for all aspects of project planning, delivery, team leadership, and product development for a wide range of tech companies. This includes many years coaching and mentoring the MineSense software development team, developing and executing our product roadmap and software/hardware strategic plans, and ensuring greatest system performance and value as we have continued to scale. Kaushik has a Masters in Computer Science, and Bachelors in Computer Science and Engineering.

Bjørn Hilberg | Executive VP Field Services

As our Executive Vice President Field Services, Bjørn Hilberg oversees the teams, processes, and execution for all our field services. 

With over 20 years of global field service operations and execution, Bjørn is passionate about service delivery, and is recognized for his ability to build trust, collaborate, and successfully deliver for his clients and teams. Prior to joining MineSense, Bjørn was Global Director Field Service with Marel, a world leader in equipment and production lines for the food processing industry. There, he led a global organization of more than 1000 Field Service Engineers and back-office employees. He also spent over a decade with mining solution provider, FLSmidth, building multinational Field Service operations and leading international project teams and execution. Bjørn holds a Bachelor of Science in Chemical Engineering.