IM spoke with President and CEO, Jeff More, to find out more about the company’s ShovelSense and BeltSense technologies
May 3, 2019

What has changed in terms of how the Canadian mining industry approaches innovation and sustainability today?

There has been a shift in approach. Anyone who has worked in or with the mining industry is probably familiar with the saying: “everybody in mining is in a race to be second.” A decade ago, the mining industry was infamous for being very conservative, and with reason; mining works on much larger scales than a manufacturing plant and there are more unknowns, including safety considerations.

“Today, mining companies are more willing to put resources aside to support new product testing. I have experienced this shift in approach first hand.” 

Today, mining companies are more willing to put resources aside to support new product testing. I have experienced this shift in approach first hand. At the beginning of our product development when our technology was unproven, some of our own customers said: “there is a low probability that you will succeed right away, but we understand that we need to stay patient because if you do succeed, it will bring our operations great value.” There are no fast answers in mining, so it’s important to have leaders that focus on big wins while managing uncertainty.

Read the full interview here