Leadership Team

Jeff More | President and CEO

Jeff More is a seasoned CEO, with a particular focus on intensive growth mandates. With an MBA, as well as a B.Eng in Chemical Engineering & Management from McMaster University, his experience spans a diverse set of industries, including environmental services, electronics recycling, telecommunications, robotics, and engineered materials.

As President & Chief Executive Officer, Jeff is responsible for the strategic and overall leadership of MineSense Technologies. His primary mandate is to bring to market the company’s disruptive, value-creating technology. This has included raising over $74M in three oversubscribed equity rounds and winning the company’s first commercial contract.

A company builder with a proven track record in both large companies and entrepreneurial environments, Jeff brings broad functional expertise in business development, marketing strategy, operational efficiency, and M&A to MineSense. This is coupled with extensive expertise in global markets, including China, India, Japan, South America, and Africa.

As a demonstrated team builder and values-driven leader, Jeff holds a breadth of industry knowledge and enthusiasm for innovation, which he dedicates to building successful organizations and championing new technology.

Martin Wallace | Chief Financial Officer

Martin Wallace is a financial executive with extensive experience managing risk, financing and liquidity under a wide variety of conditions. He began his career in the investment management industry, including five years as an analyst at a hedge fund in London, UK.

Prior to joining MineSense, Martin spent over a decade in the mining industry in Toronto and Vancouver with New Gold Inc., where he was responsible for leading all aspects of financing, technology, liquidity and risk management, including the successful issuance of over $1 billion in high yield bonds, multiple syndicated credit facilities and numerous other capital markets, structured finance and hedging transactions.

Shaped by diverse experiences in volatile industries, Martin is drawn to fast-paced environments where he can apply his technical abilities and comprehension of risk and uncertainty to successfully navigate complex and rapidly changing situations. Martin is a Chartered Financial Analyst and holds a BA (Hons) degree in Business.

Fadi Kanafani | VP, Engineering

As Vice President of Engineering, Fadi is responsible for all aspects of product development at MineSense. An experienced professional engineer, Fadi has accumulated over 20 years of product-development experience at large multinational companies.

He is known as an innovator, a team builder, and a data-driven leader. Fadi brings to MineSense a systems approach to product development and vast experience in sound engineering process development and implementation. Fadi holds two Master’s degrees in Mechanical and Automotive Engineering from the University of Michigan in Ann Arbor.

Claudio Toro-Salazar | Executive VP, Business Development

As Executive Vice President, Business Development, Claudio is responsible for the strategic and commercial leadership of MineSense. Mr. Toro-Salazar has been a leader in technology for Mining and Mineral Processing for more than three decades and brings expertise in industrial technology and strategic business development. Mr. Toro-Salazar joined MineSense from Aspen Technology Inc, where he built and led their Global Mining and Metals business.

Prior to AspenTech, Mr. Toro-Salazar was the Commercial Director – Head of Americas for GE Digital Mine, where he drove strategic market development and business development. He also served ABB as Vice President of Mining and Metals for Latin America for eight years.

Mr. Toro-Salazar holds a BS in Chemical Engineering from the Universidad Tecnica Federico Santa Maria – Chile and an MBA in Marketing from the Max M. Fisher School of Business – Ohio State University. He also attended an Executive Development Program at the Duke University-Fuqua School of Business.

Karina Rogers | VP Strategy and BD Services

As VP Strategy and Business Development Services, Karina is operationalizing MineSense’s market growth strategy utilizing our SME technical expertise, unique ore-loss recovery value, and defining value for unique mine customer needs. Karina’s background includes extensive technical, business, and strategy-development experience in both the mining and industrial chemicals industries. A Chemical Engineer by education, Karina started her career in process- and project-engineering roles within a global engineering firm that took her to many parts of the world.

Her international experience continued as she progressed through her career in various line-management, project-management, quality, and business-development roles, including leading Wood’s (Amec’s) Mining & Metals Business Development activities for North America and heading up the multi-sector Vancouver-based operations for 800 employees.

Frank Hoogendoorn | Chief Data Officer

Frank Hoogendoorn is a technology executive with many years’ experience in leading the development and commercialization of data-centric products and services. As a data-focused IT strategist, Frank loves to work at the intersection of technology and business and is passionate about creating data-driven solutions that improve sustainability.

Frank is responsible for implementing the digital strategy at MineSense, as well as for growing the company’s data capabilities by building a team of data professionals that includes data scientists, data engineers, and geoscientists.

An entrepreneur at heart, Frank cofounded Cognera Corp. in 2002, which as EVP Business Solutions, he helped grow into one of the largest companies of its kind in Canada. Cognera was one of the first to provide a fully hosted meter-to-cash billing service to utilities and energy retailers delivered through a combined SaaS and BPO model. Cognera was acquired in 2012 by Harris Computer Systems, a wholly-owned division of Constellation Software Inc. (TSX: CSU).

Since the sale of Cognera, and prior to joining MineSense, Frank worked as an independent IT Management Consultant, where, in addition to helping clients craft and implement IT strategies, he led the development of several data-centered product and service offerings.

Brian Muller | VP, Field Services

Brian Muller is a seasoned Mining Engineer with 25 years of international mining experience, including a period as Mine Manager. In addition to recruiting and managing international teams, he has exhaustive fabrication, supply, and support experience. He has managed his own mining and heavy industry fabrication, hydraulic, and support company servicing principally the Australian east coast.

As the VP of Field Services at MineSense Technologies, Brian is responsible for all field deployments. In his role, he deploys, maintains, and supports various equipment types in key industry locations globally, sustainably, and profitably. Brian coordinates tasks and local capabilities to achieve a sustainable platform for continued growth.

Having lived and worked in South Africa, Namibia, Zambia, Australia, and Canada, Brian brings a breadth of international understanding, linking industry knowledge and experience to new technologies.

Monica Feregrino | VP, Operations

Monica Feregrino is an Operations professional with 25 years’ experience. An Electrical Engineer with a Masters in Manufacturing Engineering, her career has involved managing complex business initiatives, including daily operations, operational excellence, manufacturing, capacity, capital planning, team management, quality, supply-chain selection, contractor hour management, vendor partnership, and resource rationalization.

Having lived and worked in Mexico, the United States, and Canada, with frequent travel to Europe, Asia, and throughout North America for business, Monica brings a strong understanding of global business practices to her role as VP Operations at MineSense Technologies.

She has been recognized as one of the Top 100 Influential Women in Canadian Supply Chain by the Supply Chain Canada Association, and as a 2020 Top Immigrant in Supply Chain.

As a member of the SCMP Association appointed by the board in Ethics Committee and a volunteer mentor in Supply Chain Canada and Association of Professional Engineering, Monica is able to cultivate diverse relationships while supporting the community and business expansion in technology.